Moolah is a cute plushie cow that can be found in-game as an accessory for the lower back and as a badge as a part of the cosmetic options for The Finals contestants. It first appeared as a part of a bundle of cosmetics and slowly grew in popularity due to it being one of the only named entities besides Nama Tama.
The origin and significance of Moolah is not yet clear, but as the game went into beta and more people noticed the cheerful aesthetic of Moolah, it slowly gained popularity among the community which was rewarded with a discord sticker and emote for users to freely use within the discord server.
Besides the in-game appearances Moolah has also been used in the Easter Eggs Hunt on which Moolah is displayed next to a contestant resting on a sign in Seoul.